As AI Matures, AI Chatbots Show Their Limits

As failed pilots and unreliable outputs mount, companies are rethinking their use of AI. In high-stakes work, accuracy and traceability matter more than fluency. Early consulting firms are now leading a shift to a new paradigm: Extractional AI.

The shift is gaining urgency after public failures like Deloitte’s use of fabricated AI content in a government report, and MIT’s finding that 95% of AI pilots fail. Generic chatbots hit 83% adoption for trivial tasks but stall the moment workflows demand context and customization, highlighting a widening gap between what conversational AI can say and what professionals actually need. 

“The market sees the cracks,” says Sara Landfors, CEO of Normain. “Conversational AI cannot meet the reliability required for document analysis. That's why we built Extractional AI, and we’re already working with leading firms in the US and UK, including Big Fours.”

Extractional AI extracts structured, verifiable insights from unstructured data. It follows clear analysis logic to deliver consistent outputs, combining a purpose-built engine, guided interface, and human-in-the-loop design that keeps experts in control.

“Many of the concepts Normain has pioneered are truly innovative,” says Charles Forcey, CTO at Sustainability Roundtable. “It enhances auditability and trust because it is built from the ground up to be transparent and richly sourced.”

These limitations are especially critical in professional services, where Extractional AI helps teams extract values, trace conclusions, and meet regulatory demands with confidence. 

This shift extends beyond time-savings and efficiency. Extractional AI unlocks a greater movement for professional services, ensuring experts can dedicate more time to uniquely human activities like strategic thinking, client communication, and complex decision-making.

“The time we save using Normain goes directly to improving client delivery,” says Adam Turesson, Sustainability Consultant at 2050 Consulting. “It's a mission-critical tool for any expert.”

As chatbot AI falls short in complex environments, early adopters are turning to Extractional AI. This shift is transforming professional services, elevating human judgment, and making expert input more meaningful than ever.

Read the White Paper

To explore the technical and conceptual foundations of Extractional AI in more depth, we have written a full white paper on the topic.

Read the Extractional AI white paper here.

Let's Talk

If you would like to explore what Extractional AI can do for your team, you can reach us at:

📧 hello@normain.com
🌐 www.normain.com

We'd love to hear from you.