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Announcements

Nov 20, 2025

As AI Matures, AI Chatbots Show Their Limits

As AI Matures, AI Chatbots Show Their Limits

As failed pilots and unreliable outputs mount, companies are rethinking their use of AI. In high-stakes work, accuracy and traceability matter more than fluency. Early consulting firms are now leading a shift to a new paradigm: Extractional AI.

The shift is gaining urgency after public failures like Deloitte’s use of fabricated AI content in a government report, and MIT’s finding that 95% of AI pilots fail. Generic chatbots hit 83% adoption for trivial tasks but stall the moment workflows demand context and customization, highlighting a widening gap between what conversational AI can say and what professionals actually need. 

“The market sees the cracks,” says Sara Landfors, CEO of Normain. “Conversational AI cannot meet the reliability required for document analysis. That's why we built Extractional AI, and we’re already working with leading firms in the US and UK, including Big Fours.”

Extractional AI extracts structured, verifiable insights from unstructured data. It follows clear analysis logic to deliver consistent outputs, combining a purpose-built engine, guided interface, and human-in-the-loop design that keeps experts in control.

“Many of the concepts Normain has pioneered are truly innovative,” says Charles Forcey, CTO at Sustainability Roundtable. “It enhances auditability and trust because it is built from the ground up to be transparent and richly sourced.”

These limitations are especially critical in professional services, where Extractional AI helps teams extract values, trace conclusions, and meet regulatory demands with confidence. 

This shift extends beyond time-savings and efficiency. Extractional AI unlocks a greater movement for professional services, ensuring experts can dedicate more time to uniquely human activities like strategic thinking, client communication, and complex decision-making.

“The time we save using Normain goes directly to improving client delivery,” says Adam Turesson, Sustainability Consultant at 2050 Consulting. “It's a mission-critical tool for any expert.”

As chatbot AI falls short in complex environments, early adopters are turning to Extractional AI. This shift is transforming professional services, elevating human judgment, and making expert input more meaningful than ever.

Read the White Paper

To explore the technical and conceptual foundations of Extractional AI in more depth, we have written a full white paper on the topic.

Read the Extractional AI white paper here.

Let's Talk

If you would like to explore what Extractional AI can do for your team, you can reach us at:

📧 hello@normain.com
🌐 www.normain.com

We'd love to hear from you.

Announcements

Nov 20, 2025

The Precision Manifesto: Defining Extractional AI

The Precision Manifesto: Defining Extractional AI

Every professional knows this pain: drowning in files, chasing signal through noise, and carrying the pressure to deliver bullet-proof outputs.

It’s not glamorous, but it’s the backbone of real expertise, especially for consultants whose reputations depend on delivering rigorous, tailored insights. Human-led advice to clients always rests on structured analysis drawn from unstructured, messy file chaos.

Two years ago, we were finally promised a revolution for this grunt work.

We were told that AI would automate the hard and tedious stuff: digging through documents, extracting insights, structuring deliverables.

And in many ways, that promise was real.

Conversational AI like ChatGPT and Copilot delivered magically for ideation, rewording, and summarisation. The new tools redefined what was possible and became indispensable almost overnight.

But when deadlines hit and real insights needed to be extracted across 300 pages of client data, a silent truth stared us in the face: Conversational AI isn’t built for that.

Let’s be clear: conversational AI hasn’t failed. It was simply never designed for this kind of work.

And when you look closely, there are four dimensions where conversational AI inevitably breaks down:

  • Unreliable: Looks right, often isn’t.

  • Unpredictable: Same prompt, different answers.

  • Unverifiable: No sources, no trust.

  • Unrepeatable: Every output is a one-off.

In short, it feels like using a paintbrush when you actually need a sharpened pencil.

To fix this, we don’t need more clever chatbots or generalized agents. 

We need an entirely new class of AI. One built to do the work we’re actually trying to automate.

Introducing Extractional AI

Today, Normain is introducing Extractional AI.

A form of artificial intelligence that produces structured insights based on unstructured input data. It is designed to be reliable, predictable, verifiable, and repeatable, using specialized AI engines, purpose-built interfaces, and human-in-the-loop design to support high-stakes, judgment-heavy workflows.

It is built for experts who need to verify every output. For risk teams that can’t afford hallucinations. For compliance analysts who need every control grounded in real citations.

It’s AI that respects the stakes for work that firms bill for, and that experts are hired to do.

Some pioneering teams are are already piloting extractional AI today, with reported 50–80% time savings across tax, risk, compliance, governance, M&A, audit, and sustainability. But more importantly, these teams can unlock a new level of quality and depth in their deliverables, fuelling the next wave of expert work.

The philosophy behind Extractional AI

A new class of AI demands a new philosophy. We’re not launching a messaging tweak, but a fundamental rethinking of how AI should support expert work.

  1. Purpose-built AI engine
    The AI engine of Extractional AI must perform high-precision data extraction and apply hallucination-proof analysis. It must have human-like abilities to interpret structure and patterns of any input format that can be considered "unstructured".

  2. Specialized UI built for precision
    Extractional AI must feature an opinionated interface that constrains prompting, optimizes human-in- the-loop workflows, and ensures consistent, high-quality outputs.

  3. Human-first by design
    Extractional AI should be built to amplify, not replace, expert insight. It should deliver a seamless verification experience, recognizing that the most transformative AI empowers humans, not the other way around.

Extractional AI works in three steps

Extractional AI should be incredibly simple to understand. Here’s how it works in three steps.

  1. Upload your documents: Word, Excel, PDF, web links, your entire knowledge base, whatever.

  2. Define what insights you need: your structure, your logic, your analysis, your format.

  3. Extract and verify: with citations, certainty scores, and human-in-the-loop refinement.


Experience a new type of AI

Extractional AI isn’t just more accurate. It’s the first AI you can actually trust with client-facing work.

Imagine every expert spending their time where it actually matters: driving change with clients and stakeholders, because insights extraction is taken care of.

Every deliverable traceable. Every insight defensible.

Rather than being an operational efficiency lever, Extractional AI is a paradigm shift. 

When insights extraction is no longer a bottleneck, a radically different future opens up: one where expert teams move beyond the drudgery of digging and formatting, and instead focus entirely on what makes them invaluable: understanding complex stakeholder realities and driving change through tailored, high-impact insights.

Human expertise and interaction becomes the premium layer, not buried under grunt work, but elevated by it. For the first time, AI takes its rightful role: in service of experts, not replacing them. 

This is the new operating model, and those who adopt it first will define the next era of professional services.

Book a live walkthrough of Normain and see the future of  work for yourself.

Partnership highlights

Oct 7, 2025

Sustainability Roundtable Inc. partners with Normain to deliver the future of expert services

Sustainability Roundtable Inc. advises leaders inside some of the world’s largest companies, serving as a trusted partner to executives at Fortune 100 companies, helping them design their functions, deliver on decarbonization goals, and lead ESG strategy at the highest level. Headquartered in Boston with partners across the U.S. and Europe, the company has built a reputation for helping the world’s most influential businesses set and achieve new standards in sustainability.

For the past months, SR Inc. has turned to Normain to scale complex, knowledge-heavy tasks with a level of quality and auditability that meets their uncompromising standards. Normain has since become a trusted capability, embedded into key processes across the firm.

“Normain completely stood out in the market for their relevance and usability by my team.”

—Charles Forcey, CTO

Where other tools stop, Normain delivers

SR Inc. conducts complex assessments and exhaustive diagnostic surveys that often span hundreds of data points and require rigorous research across a wide body of literature. These projects demand hours of recurring, manual work, and can introduce variability as new consultants join the team. It’s exactly the kind of work Normain was built for.

“Many of the products we tried were one-shot wonders. Normain stood out from the beginning as a flexible solution built to grow with our needs.”

—Charles Forcey, CTO

Scaling human expertise

Normain has helped SR Inc. transform knowledge-heavy tasks into repeatable and scalable workflows, without losing the depth of analysis that defines their work. Crucially, this is achieved without disrupting existing ways of working. Normain is designed to be embedded seamlessly into existing processes, not replace them. For SR Inc., that means consultants can continue working in familiar tools, while leveraging AI to accelerate recurring, complex analysis.

“Normain turned out to be a very intuitive, powerful, and human way of thinking about things. It’s usable and understandable by my team—engineering is not the bottleneck”

—Charles Forcey, CTO

A partnership rooted in trust

From the beginning, the collaboration has been about more than product deployment. SR Inc. found in Normain a partner that shares its dedication to accuracy, transparency, and continuous improvement. And for Normain, working alongside a firm recognized for their high standards and respected for their leadership in sustainability consulting has been an opportunity to sharpen the product in real-world, high-stakes projects.

“My team and I have changed how we work, we now start by saying ‘How can Normain help us?”

—Anna Whitney, Manager Strategic Advisory Services

Looking ahead

This collaboration illustrates how expert-led work can expand its reach without compromising rigor. By embedding Normain’s AI directly into established processes, SR Inc. is producing more consistent and transparent outputs at scale—freeing up consultants to focus on high-value insights clients rely on.

“Normain enhances the auditability and the assurance level of deliverables that we couldn't otherwise have budgeted for”

—Charles Forcey, CTO

Looking ahead, we are looking forward to continuing our partnership with SR Inc. and building even further on the impact we’ve already achieved together.

Announcements

Aug 12, 2025

Normain awarded ISO 27001 certification for information security

We're thrilled to announce that Normain is officially ISO 27001 certified.

This certification marks a huge milestone for us. More importantly, it strengthens the value we deliver to our customers.

Understanding ISO 27001

ISO 27001  is the world's leading standard for information security. It sets out a rigorous framework for how organizations manage and protect information, covering technology but also the processes, policies, and routines that keep data safe.

Being ISO 27001 certified means Normain has undergone a comprehensive, independent audit to prove that we have:

  • Robust controls: From physical safeguards to technical protections and organizational policies, we've put in place comprehensive measures to protect your data.

  • Structured risk management: We systematically identify, assess, and address security risks before they become issues.

  • Continuous improvement: We regularly review, test, and refine our processes to keep pace with evolving threats and industry best practices.

In short, it's proof that our security measures meet one of the toughest benchmarks in the world.

Why this matters

For our customers in professional services, where client trust is everything, ISO 27001 means:

  • Your data is safe: We operate under an internationally recognized security framework of the highest standards.

  • We're serious about compliance: Our processes align with global regulations and established best practices, making it easier for you to meet your own obligations.

  • We're proactive, not reactive: ISO 27001 is about prevention, by identifying and addressing risks before they become problems.

This means that every interaction with Normain, every file shared and every insight generated, happens in an environment designed to keep your information safe and secure. 

Why we're proud

Achieving ISO 27001 isn't just about ticking a box. It's about embedding security into every part of how we work—from the tools we choose, to the way our team thinks about and handles information every day—and having it independently verified.

This milestone reflects:

  • Months of dedicated effort from our team to design, document, and test our security practices.

  • A commitment to continuous improvement, so our defenses evolve with the changing landscape.

  • Our dedication to your trust, because we know in professional services, confidentiality isn't optional, it's the foundation.

This achievement marks the successful completion of a long, detailed process that touched every part of our business.

Part of our philosophy from day one

ISO 27001 certification doesn't change how we operate, it validates it. 

Normain has been enterprise-grade in data security from the very start. It's a core part of our philosophy and the way we have built our product from the very beginning.

From our infrastructure to our daily workflows, we've always treated your data with the same level of protection as the most security-conscious enterprises.

You may not always see the work we do to keep your data secure, but it's there. With ISO 27001, you can be certain that behind every click, upload, and decision, we’re protecting your information like it's our own.

Announcements

Aug 5, 2025

From manual to modern risk assessments with Normain

Risk assessments are essential for organizations to identify, evaluate, and mitigate potential threats across compliance, operations, cybersecurity, and more. For internal audit teams, enterprise risk functions, consulting firms, and others tasked with managing risk, the process is often time-consuming, fragmented—spread across disconnected systems, inconsistent templates, and siloed teams—and reliant on expert judgment, requiring teams to sift through unstructured data, apply nuanced frameworks, and deliver polished, standardized outputs under tight deadlines.

Normain removes the frictions entirely. Our AI agents help professional services teams accelerate risk assessments by up to 80%, while improving consistency, scalability, and quality—all without losing the expertise and rigor that define this work.

Since Normain applies your team’s existing structured frameworks consistently, firms can build internal benchmarking libraries over time. This allows for trend tracking, continuous refinement of risk frameworks, and richer, data-driven insights across industries or client portfolios.

Why risk assessments and Normain are a perfect fit

Risk assessment processes align closely with where Normain’s AI agents excel:

  • Recurring work: Risk assessments involve  applying similar evaluation models across different contexts—cybersecurity risks, operational risks, compliance checks, and more.

  • Judgement-based analysis: Assessing risk severity and prioritization depends on expert insight, guided by structured frameworks but nuanced interpretation.

  • Clear standards of quality: Teams know what a “good” risk report looks like.  While these standards are consistent in principle, they often vary by firm or sector, calling for AI that’s bespoke, not generic.

  • Deep domain expertise: Risk evaluation demands specialized knowledge of regulatory, technical, or industry-specific issues, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Risk assessments require combing through a wide range of documentation—like policies, control reports, incident logs, prior audits and other fragmented documentation.

  • Structured outputs: The goal is to produce clear deliverables—risk registers, risk matrices and heatmaps, prioritized action lists, and executive summaries—tailored to stakeholders and decision-makers.

Risk assessments blend repeatable frameworks with expert judgment—the sweet spot where Normain’s AI agents deliver the most value, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports risk assessments

  1. Work with existing frameworks

Normain allows your team to bring their own risk assessment frameworks—whether that’s a standard scoring model, a compliance checklist, or a mitigation plan format—and embed them directly into the platform. No need to reinvent your process.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to criteria for risk scoring, escalation thresholds, or mitigation strategies and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain makes it incredibly easy to evaluate the quality of AI-generated outputs through its interface, letting you score and compare different versions across runs. The ideal settings can then be saved and reused. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain enables a structured, repeatable evaluation process that ensures transparency, quality control, and continuous improvement across clients or assessments.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new assessments. Select your data for a new client or project directly from the file system—policies, prior audit or risk reports, control documentation—and your team can quickly first-draft risk assessments in hours, not weeks.

The benefits of using Normain for risk assessments

Speed: Efficiently process large volumes of documents and reduce time spent on recurring and routine tasks.

Consistency: Ensure risk assessment follows your firm’s process know-how and standardized, expert-approved risk frameworks, regardless of who is staffed on it.

Scalability: Reuse frameworks across clients and sectors, scaling your firm’s capacity for a fully scalable workflow.

Benchmarking: Build internal data sets over time to to spot patterns, track improvements, and deliver richer insights across assessments, clients, or industries.

Team enablement: Free up senior team members to focus on high-value judgement, while junior staff work faster within expert-guided frameworks. Share AI agents across teams to scale internal expertise.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive client and operational data is protected at every stage.

Example deliverables

  • Comprehensive risk assessment reports

  • Prioritized mitigation and action plans

  • Compliance gap analyses

  • Executive summaries for boards and stakeholders

  • Continuous risk monitoring templates

Whether you’re in internal audit, risk management, consulting, or adjacent areas like cybersecurity or legal, Normain adapts to the way your team works.

👉 Get in touch to see how Normain can help your team move faster, scale smarter, and deliver world-class risk assessments.

Announcements

Aug 4, 2025

Supercharge digital maturity assessments with Normain

Digital maturity assessments are vital for evaluating how well an organization is positioned to compete in a technology-driven landscape. But for consultants who run these assessments across multiple clients, the process can be slow, inconsistent, and hard to scale, especially when working with diverse, unstructured inputs and firm-specific scoring models.

At Normain, we help teams supercharge the digital maturity assessment process, making it up to 80% faster, more consistent, and more scalable, without losing the expert insight that makes these assessments valuable.

Because Normain delivers outputs in structured, repeatable formats, firms can also build internal benchmarking libraries over time. This makes it easy to compare digital capabilities across business units, clients, or industries—and continuously refine assessment frameworks based on findings.

Why Digital Maturity assessments and Normain are the perfect match

Digital Maturity Assessments check many boxes where Normain’s AI agents shine:

  • Recurring work: Teams often assess the same dimensions (e.g. data infrastructure, customer experience, innovation culture) across different organizations or departments.

  • Judgment-based analysis: Experts interpret qualitative inputs and assign scores based on nuanced frameworks and firm-specific standards.

  • Clear standards of quality: Most firms already have a preferred model or rubric (e.g. 5-point scale, capability matrices, maturity ladders) that defines what "good" looks like.

  • Deep domain expertise: Evaluating digital readiness requires experience and contextual understanding of both tech trends and industry dynamics, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Inputs come in many forms, such as strategy decks, org charts, product descriptions, interviews, and process documentation.

  • Structured outputs: Findings must result in structured deliverables, such scoring summaries, heatmaps, executive presentations, and tailored roadmaps.

Digital Maturity work sits at the intersection of repeatable process and expert insight — precisely where Normain’s AI agents excel, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports the Digital Maturity assessments process

  1. Work with your existing templates

Whether you use a proprietary maturity model or an industry-standard rubric, Normain lets you embed your scoring criteria, diagnostic questions, and reporting templates directly into the platform. No need to adjust your framework, Normain works the way your team already does.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to evaluating digital capabilities, and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain’s customizable evaluation interface makes it easy to assess the quality of AI outputs across runs. You can score, compare, and refine different versions of runs, and save the best-performing settings for future use. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain’s structure ensures transparency, quality control, and continuous improvement across assessments.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new assessments. Simply select the relevant inputs—whether from strategy documents, internal reports, org charts, or other sources—and your team can generate first-draft assessments for a new client, region, or business unit in minutes, not days.

The benefits of using Normain for Digital Maturity assessments

Speed: Efficiently process large volumes of documents for multiple clients, and reduce time spent on recurring and routine tasks in initial analysis and drafting.

Consistency: Ensure every assessment follows your firm’s process know-how, proprietary data, and quality standard, regardless of who is staffed on it.

Scalability: Rerun Normain framework across clients, units and markets, for a fully scalable workflow.

Benchmarking: Build internal data sets over time to compare performance across clients, business units, sectors or geographies.

Team enablement: Free up senior team members to focus on interpretation and insight, while junior team members can work faster, with expert-guided frameworks. Share AI agents across teams to scale expertise throughout your firm.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive data is protected at every stage.

Example deliverables

With Normain, firms can more quickly produce:

  • Capability scoring matrices

  • Maturity heatmaps

  • Summary reports by function or domain

  • Digital transformation roadmaps

  • Presentation-ready executive summaries

  • Benchmarks across clients or business units

  • Recommendations aligned to capability gaps

👉 Get in touch to see how Normain can help your consulting team move faster, scale smarter, and deliver high-quality digital maturity assessments.

Announcements

Jul 25, 2025

How Normain speeds up the M&A Due Diligence process by 80%

M&A due diligence is a critical but complex process, often requiring teams to navigate unstructured information, apply expert judgment, and deliver comprehensive, structured outputs under tight timelines. At Normain, we help professional services teams supercharge this process, making it up to 80% faster, more consistent, and more scalable, without losing the human expertise at its core. 

Since Normain’s outputs follow structured, consistent formats, firms can build their own internal benchmarking libraries over time. This allows for easier comparisons of findings across deals, more effective tracking over time, and continuous improvement of due diligence frameworks. 

Why M&A Due Diligence and Normain is a match made in heaven

Due diligence work checks many boxes where Normain’s AI agents shine:

  • Recurring work: Due diligence requires analyzing and summarizing similar types of information across deals.

  • Judgement-based analysis: Experts must assess risks, opportunities, and gaps, i.e. tasks that require structured frameworks but nuanced interpretation.

  • Clear standards of quality: Teams have a well-defined understanding of "what good looks like" for diligence reports. While these standards are clear, they often vary across firms, calling for bespoke AI solutions.

  • Deep domain expertise: Effectively understanding legal, financial, and operational risks requires experience, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Due diligence processes involve reviewing varied and unorganized sources like contracts, policies, organizational charts, financial statements, and emails.

  • Structured outputs: The goal is to produce clear deliverables such as risk matrices, red flag reports, executive summaries, and full due diligence reports.

In other words, due diligence work sits at the intersection of repeatable process and expert insight—precisely where Normain’s AI agents excel, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports M&A Due Diligence

  1. Work with your existing templates

Normain allows your teams to bring their own due diligence frameworks—whether that’s a standard set of due diligence questions or scoring criteria, a red-flag reporting template, or a checklist for material contracts—and embed them directly into the platform. No need to reinvent your process.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to the due diligence process, and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain makes it incredibly easy to evaluate the quality of AI-generated outputs through its customizable interface, letting you score and compare different versions across runs. The ideal settings can then be saved and reused. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain enables a structured, repeatable evaluation process that ensures transparency, quality control, and continuous improvement across projects.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new transactions. Select your data for a new target company directly from the file system—policies, contracts, organization charts—and your team can quickly produce first-draft reports for review, saving days or even weeks on every deal.

The benefits of using Normain for M&A teams

Speed: Efficiently process large volumes of documents and reduce time spent on recurring and routine tasks.

Consistency: Ensure every diligence project follows your firm’s process know-how, proprietary data, and quality standard, regardless of who is staffed on the deal.

Scalability: Rerun Normain framework with the next client’s data, for a fully scalable workflow.

Benchmarking: Build internal data sets over time to compare findings across deals, clients, or industries.

Team enablement: Free up senior team members to focus on high-value judgement and client advice, while junior staff can work faster, with expert-guided frameworks. Share AI agents across teams to scale expertise throughout your firm.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive client and financial data is protected at every stage.

Example deliverables

With Normain, firms can more quickly produce:

  • Full due diligence reports

  • Red-flag reports

  • Summarized findings on contracts, litigation, and compliance risks

  • Disclosure schedule drafts

  • Integration planning checklists

  • Briefing packs for client presentations

👉 Get in touch to see how Normain can help your M&A team move faster, scale smarter, and deliver world-class due diligence.

Partnership highlights

Jun 26, 2025

Normain x Advisense: elevating compliance workflows with AI

We’re excited to announce our collaboration with Advisense, a leading governance, risk and compliance powerhouse, offering best-in-class services and tech solutions to the European industry. Renowned for their rigorous standards and deep industry expertise, Advisense is exactly the kind of partner we built Normain for. Together, we’ve run a pilot to explore the possibilities of speeding up work processes with the help of AI.

The purpose of the pilot was both to integrate Normain into selected internal processes, to see how Advisense could enhance the consistency and quality of client-facing work while keeping full control over their IP and proprietary methods, and to explore one possibility to integrate AI into our compliance offerings.

“The output from Normain is very high quality. We achieved this setup quickly and efficiently.”

—Simon Pugliano, Senior Associate at Advisense

Built for experts

Normain is designed to embed seamlessly into established workflows—no process overhaul required. For Advisense, this means domain specialists can continue working in familiar tools and templates while leveraging AI to support complex reporting and documentation tasks.

“All businesses must transform their operations in the name of AI. Normain has made this easy for us by fitting directly into our current business processes and making an impact from day one.”

—Mattias Ullsten, Founder & Managing Director at Advisense

This collaboration demonstrates how AI-native tools can complement expert-led work, allowing firms to innovate from within.

Enterprise-grade security, from day one

Advisense sets an extremely high bar for data governance, compliance, and privacy. Normain’s secure-by-design architecture, including full support for deployment in customers’ own cloud environments, was key to making this partnership possible.

Our platform is already being used in security-critical domains like finance and legal, where data protection isn’t a nice-to-have, it’s a requirement.

A mutual fit

“We’ve been impressed by the quality of Advisense’s processes and expertise in their field. We can’t wait to continue working together.”

—Sara Landfors, CEO and Co-Founder at Normain

We’re proud to support Advisense as they continue setting the standard in regulated industries, now with Normain’s AI platform enabling experts to continue delivering with precision and consistency.

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Product updates

Announcements

Nov 20, 2025

As AI Matures, AI Chatbots Show Their Limits

As AI Matures, AI Chatbots Show Their Limits

As failed pilots and unreliable outputs mount, companies are rethinking their use of AI. In high-stakes work, accuracy and traceability matter more than fluency. Early consulting firms are now leading a shift to a new paradigm: Extractional AI.

The shift is gaining urgency after public failures like Deloitte’s use of fabricated AI content in a government report, and MIT’s finding that 95% of AI pilots fail. Generic chatbots hit 83% adoption for trivial tasks but stall the moment workflows demand context and customization, highlighting a widening gap between what conversational AI can say and what professionals actually need. 

“The market sees the cracks,” says Sara Landfors, CEO of Normain. “Conversational AI cannot meet the reliability required for document analysis. That's why we built Extractional AI, and we’re already working with leading firms in the US and UK, including Big Fours.”

Extractional AI extracts structured, verifiable insights from unstructured data. It follows clear analysis logic to deliver consistent outputs, combining a purpose-built engine, guided interface, and human-in-the-loop design that keeps experts in control.

“Many of the concepts Normain has pioneered are truly innovative,” says Charles Forcey, CTO at Sustainability Roundtable. “It enhances auditability and trust because it is built from the ground up to be transparent and richly sourced.”

These limitations are especially critical in professional services, where Extractional AI helps teams extract values, trace conclusions, and meet regulatory demands with confidence. 

This shift extends beyond time-savings and efficiency. Extractional AI unlocks a greater movement for professional services, ensuring experts can dedicate more time to uniquely human activities like strategic thinking, client communication, and complex decision-making.

“The time we save using Normain goes directly to improving client delivery,” says Adam Turesson, Sustainability Consultant at 2050 Consulting. “It's a mission-critical tool for any expert.”

As chatbot AI falls short in complex environments, early adopters are turning to Extractional AI. This shift is transforming professional services, elevating human judgment, and making expert input more meaningful than ever.

Read the White Paper

To explore the technical and conceptual foundations of Extractional AI in more depth, we have written a full white paper on the topic.

Read the Extractional AI white paper here.

Let's Talk

If you would like to explore what Extractional AI can do for your team, you can reach us at:

📧 hello@normain.com
🌐 www.normain.com

We'd love to hear from you.

Announcements

Nov 20, 2025

The Precision Manifesto: Defining Extractional AI

The Precision Manifesto: Defining Extractional AI

Every professional knows this pain: drowning in files, chasing signal through noise, and carrying the pressure to deliver bullet-proof outputs.

It’s not glamorous, but it’s the backbone of real expertise, especially for consultants whose reputations depend on delivering rigorous, tailored insights. Human-led advice to clients always rests on structured analysis drawn from unstructured, messy file chaos.

Two years ago, we were finally promised a revolution for this grunt work.

We were told that AI would automate the hard and tedious stuff: digging through documents, extracting insights, structuring deliverables.

And in many ways, that promise was real.

Conversational AI like ChatGPT and Copilot delivered magically for ideation, rewording, and summarisation. The new tools redefined what was possible and became indispensable almost overnight.

But when deadlines hit and real insights needed to be extracted across 300 pages of client data, a silent truth stared us in the face: Conversational AI isn’t built for that.

Let’s be clear: conversational AI hasn’t failed. It was simply never designed for this kind of work.

And when you look closely, there are four dimensions where conversational AI inevitably breaks down:

  • Unreliable: Looks right, often isn’t.

  • Unpredictable: Same prompt, different answers.

  • Unverifiable: No sources, no trust.

  • Unrepeatable: Every output is a one-off.

In short, it feels like using a paintbrush when you actually need a sharpened pencil.

To fix this, we don’t need more clever chatbots or generalized agents. 

We need an entirely new class of AI. One built to do the work we’re actually trying to automate.

Introducing Extractional AI

Today, Normain is introducing Extractional AI.

A form of artificial intelligence that produces structured insights based on unstructured input data. It is designed to be reliable, predictable, verifiable, and repeatable, using specialized AI engines, purpose-built interfaces, and human-in-the-loop design to support high-stakes, judgment-heavy workflows.

It is built for experts who need to verify every output. For risk teams that can’t afford hallucinations. For compliance analysts who need every control grounded in real citations.

It’s AI that respects the stakes for work that firms bill for, and that experts are hired to do.

Some pioneering teams are are already piloting extractional AI today, with reported 50–80% time savings across tax, risk, compliance, governance, M&A, audit, and sustainability. But more importantly, these teams can unlock a new level of quality and depth in their deliverables, fuelling the next wave of expert work.

The philosophy behind Extractional AI

A new class of AI demands a new philosophy. We’re not launching a messaging tweak, but a fundamental rethinking of how AI should support expert work.

  1. Purpose-built AI engine
    The AI engine of Extractional AI must perform high-precision data extraction and apply hallucination-proof analysis. It must have human-like abilities to interpret structure and patterns of any input format that can be considered "unstructured".

  2. Specialized UI built for precision
    Extractional AI must feature an opinionated interface that constrains prompting, optimizes human-in- the-loop workflows, and ensures consistent, high-quality outputs.

  3. Human-first by design
    Extractional AI should be built to amplify, not replace, expert insight. It should deliver a seamless verification experience, recognizing that the most transformative AI empowers humans, not the other way around.

Extractional AI works in three steps

Extractional AI should be incredibly simple to understand. Here’s how it works in three steps.

  1. Upload your documents: Word, Excel, PDF, web links, your entire knowledge base, whatever.

  2. Define what insights you need: your structure, your logic, your analysis, your format.

  3. Extract and verify: with citations, certainty scores, and human-in-the-loop refinement.


Experience a new type of AI

Extractional AI isn’t just more accurate. It’s the first AI you can actually trust with client-facing work.

Imagine every expert spending their time where it actually matters: driving change with clients and stakeholders, because insights extraction is taken care of.

Every deliverable traceable. Every insight defensible.

Rather than being an operational efficiency lever, Extractional AI is a paradigm shift. 

When insights extraction is no longer a bottleneck, a radically different future opens up: one where expert teams move beyond the drudgery of digging and formatting, and instead focus entirely on what makes them invaluable: understanding complex stakeholder realities and driving change through tailored, high-impact insights.

Human expertise and interaction becomes the premium layer, not buried under grunt work, but elevated by it. For the first time, AI takes its rightful role: in service of experts, not replacing them. 

This is the new operating model, and those who adopt it first will define the next era of professional services.

Book a live walkthrough of Normain and see the future of  work for yourself.

Partnership highlights

Oct 7, 2025

Sustainability Roundtable Inc. partners with Normain to deliver the future of expert services

Sustainability Roundtable Inc. advises leaders inside some of the world’s largest companies, serving as a trusted partner to executives at Fortune 100 companies, helping them design their functions, deliver on decarbonization goals, and lead ESG strategy at the highest level. Headquartered in Boston with partners across the U.S. and Europe, the company has built a reputation for helping the world’s most influential businesses set and achieve new standards in sustainability.

For the past months, SR Inc. has turned to Normain to scale complex, knowledge-heavy tasks with a level of quality and auditability that meets their uncompromising standards. Normain has since become a trusted capability, embedded into key processes across the firm.

“Normain completely stood out in the market for their relevance and usability by my team.”

—Charles Forcey, CTO

Where other tools stop, Normain delivers

SR Inc. conducts complex assessments and exhaustive diagnostic surveys that often span hundreds of data points and require rigorous research across a wide body of literature. These projects demand hours of recurring, manual work, and can introduce variability as new consultants join the team. It’s exactly the kind of work Normain was built for.

“Many of the products we tried were one-shot wonders. Normain stood out from the beginning as a flexible solution built to grow with our needs.”

—Charles Forcey, CTO

Scaling human expertise

Normain has helped SR Inc. transform knowledge-heavy tasks into repeatable and scalable workflows, without losing the depth of analysis that defines their work. Crucially, this is achieved without disrupting existing ways of working. Normain is designed to be embedded seamlessly into existing processes, not replace them. For SR Inc., that means consultants can continue working in familiar tools, while leveraging AI to accelerate recurring, complex analysis.

“Normain turned out to be a very intuitive, powerful, and human way of thinking about things. It’s usable and understandable by my team—engineering is not the bottleneck”

—Charles Forcey, CTO

A partnership rooted in trust

From the beginning, the collaboration has been about more than product deployment. SR Inc. found in Normain a partner that shares its dedication to accuracy, transparency, and continuous improvement. And for Normain, working alongside a firm recognized for their high standards and respected for their leadership in sustainability consulting has been an opportunity to sharpen the product in real-world, high-stakes projects.

“My team and I have changed how we work, we now start by saying ‘How can Normain help us?”

—Anna Whitney, Manager Strategic Advisory Services

Looking ahead

This collaboration illustrates how expert-led work can expand its reach without compromising rigor. By embedding Normain’s AI directly into established processes, SR Inc. is producing more consistent and transparent outputs at scale—freeing up consultants to focus on high-value insights clients rely on.

“Normain enhances the auditability and the assurance level of deliverables that we couldn't otherwise have budgeted for”

—Charles Forcey, CTO

Looking ahead, we are looking forward to continuing our partnership with SR Inc. and building even further on the impact we’ve already achieved together.

Announcements

Aug 12, 2025

Normain awarded ISO 27001 certification for information security

We're thrilled to announce that Normain is officially ISO 27001 certified.

This certification marks a huge milestone for us. More importantly, it strengthens the value we deliver to our customers.

Understanding ISO 27001

ISO 27001  is the world's leading standard for information security. It sets out a rigorous framework for how organizations manage and protect information, covering technology but also the processes, policies, and routines that keep data safe.

Being ISO 27001 certified means Normain has undergone a comprehensive, independent audit to prove that we have:

  • Robust controls: From physical safeguards to technical protections and organizational policies, we've put in place comprehensive measures to protect your data.

  • Structured risk management: We systematically identify, assess, and address security risks before they become issues.

  • Continuous improvement: We regularly review, test, and refine our processes to keep pace with evolving threats and industry best practices.

In short, it's proof that our security measures meet one of the toughest benchmarks in the world.

Why this matters

For our customers in professional services, where client trust is everything, ISO 27001 means:

  • Your data is safe: We operate under an internationally recognized security framework of the highest standards.

  • We're serious about compliance: Our processes align with global regulations and established best practices, making it easier for you to meet your own obligations.

  • We're proactive, not reactive: ISO 27001 is about prevention, by identifying and addressing risks before they become problems.

This means that every interaction with Normain, every file shared and every insight generated, happens in an environment designed to keep your information safe and secure. 

Why we're proud

Achieving ISO 27001 isn't just about ticking a box. It's about embedding security into every part of how we work—from the tools we choose, to the way our team thinks about and handles information every day—and having it independently verified.

This milestone reflects:

  • Months of dedicated effort from our team to design, document, and test our security practices.

  • A commitment to continuous improvement, so our defenses evolve with the changing landscape.

  • Our dedication to your trust, because we know in professional services, confidentiality isn't optional, it's the foundation.

This achievement marks the successful completion of a long, detailed process that touched every part of our business.

Part of our philosophy from day one

ISO 27001 certification doesn't change how we operate, it validates it. 

Normain has been enterprise-grade in data security from the very start. It's a core part of our philosophy and the way we have built our product from the very beginning.

From our infrastructure to our daily workflows, we've always treated your data with the same level of protection as the most security-conscious enterprises.

You may not always see the work we do to keep your data secure, but it's there. With ISO 27001, you can be certain that behind every click, upload, and decision, we’re protecting your information like it's our own.

Announcements

Aug 5, 2025

From manual to modern risk assessments with Normain

Risk assessments are essential for organizations to identify, evaluate, and mitigate potential threats across compliance, operations, cybersecurity, and more. For internal audit teams, enterprise risk functions, consulting firms, and others tasked with managing risk, the process is often time-consuming, fragmented—spread across disconnected systems, inconsistent templates, and siloed teams—and reliant on expert judgment, requiring teams to sift through unstructured data, apply nuanced frameworks, and deliver polished, standardized outputs under tight deadlines.

Normain removes the frictions entirely. Our AI agents help professional services teams accelerate risk assessments by up to 80%, while improving consistency, scalability, and quality—all without losing the expertise and rigor that define this work.

Since Normain applies your team’s existing structured frameworks consistently, firms can build internal benchmarking libraries over time. This allows for trend tracking, continuous refinement of risk frameworks, and richer, data-driven insights across industries or client portfolios.

Why risk assessments and Normain are a perfect fit

Risk assessment processes align closely with where Normain’s AI agents excel:

  • Recurring work: Risk assessments involve  applying similar evaluation models across different contexts—cybersecurity risks, operational risks, compliance checks, and more.

  • Judgement-based analysis: Assessing risk severity and prioritization depends on expert insight, guided by structured frameworks but nuanced interpretation.

  • Clear standards of quality: Teams know what a “good” risk report looks like.  While these standards are consistent in principle, they often vary by firm or sector, calling for AI that’s bespoke, not generic.

  • Deep domain expertise: Risk evaluation demands specialized knowledge of regulatory, technical, or industry-specific issues, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Risk assessments require combing through a wide range of documentation—like policies, control reports, incident logs, prior audits and other fragmented documentation.

  • Structured outputs: The goal is to produce clear deliverables—risk registers, risk matrices and heatmaps, prioritized action lists, and executive summaries—tailored to stakeholders and decision-makers.

Risk assessments blend repeatable frameworks with expert judgment—the sweet spot where Normain’s AI agents deliver the most value, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports risk assessments

  1. Work with existing frameworks

Normain allows your team to bring their own risk assessment frameworks—whether that’s a standard scoring model, a compliance checklist, or a mitigation plan format—and embed them directly into the platform. No need to reinvent your process.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to criteria for risk scoring, escalation thresholds, or mitigation strategies and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain makes it incredibly easy to evaluate the quality of AI-generated outputs through its interface, letting you score and compare different versions across runs. The ideal settings can then be saved and reused. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain enables a structured, repeatable evaluation process that ensures transparency, quality control, and continuous improvement across clients or assessments.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new assessments. Select your data for a new client or project directly from the file system—policies, prior audit or risk reports, control documentation—and your team can quickly first-draft risk assessments in hours, not weeks.

The benefits of using Normain for risk assessments

Speed: Efficiently process large volumes of documents and reduce time spent on recurring and routine tasks.

Consistency: Ensure risk assessment follows your firm’s process know-how and standardized, expert-approved risk frameworks, regardless of who is staffed on it.

Scalability: Reuse frameworks across clients and sectors, scaling your firm’s capacity for a fully scalable workflow.

Benchmarking: Build internal data sets over time to to spot patterns, track improvements, and deliver richer insights across assessments, clients, or industries.

Team enablement: Free up senior team members to focus on high-value judgement, while junior staff work faster within expert-guided frameworks. Share AI agents across teams to scale internal expertise.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive client and operational data is protected at every stage.

Example deliverables

  • Comprehensive risk assessment reports

  • Prioritized mitigation and action plans

  • Compliance gap analyses

  • Executive summaries for boards and stakeholders

  • Continuous risk monitoring templates

Whether you’re in internal audit, risk management, consulting, or adjacent areas like cybersecurity or legal, Normain adapts to the way your team works.

👉 Get in touch to see how Normain can help your team move faster, scale smarter, and deliver world-class risk assessments.

Announcements

Aug 4, 2025

Supercharge digital maturity assessments with Normain

Digital maturity assessments are vital for evaluating how well an organization is positioned to compete in a technology-driven landscape. But for consultants who run these assessments across multiple clients, the process can be slow, inconsistent, and hard to scale, especially when working with diverse, unstructured inputs and firm-specific scoring models.

At Normain, we help teams supercharge the digital maturity assessment process, making it up to 80% faster, more consistent, and more scalable, without losing the expert insight that makes these assessments valuable.

Because Normain delivers outputs in structured, repeatable formats, firms can also build internal benchmarking libraries over time. This makes it easy to compare digital capabilities across business units, clients, or industries—and continuously refine assessment frameworks based on findings.

Why Digital Maturity assessments and Normain are the perfect match

Digital Maturity Assessments check many boxes where Normain’s AI agents shine:

  • Recurring work: Teams often assess the same dimensions (e.g. data infrastructure, customer experience, innovation culture) across different organizations or departments.

  • Judgment-based analysis: Experts interpret qualitative inputs and assign scores based on nuanced frameworks and firm-specific standards.

  • Clear standards of quality: Most firms already have a preferred model or rubric (e.g. 5-point scale, capability matrices, maturity ladders) that defines what "good" looks like.

  • Deep domain expertise: Evaluating digital readiness requires experience and contextual understanding of both tech trends and industry dynamics, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Inputs come in many forms, such as strategy decks, org charts, product descriptions, interviews, and process documentation.

  • Structured outputs: Findings must result in structured deliverables, such scoring summaries, heatmaps, executive presentations, and tailored roadmaps.

Digital Maturity work sits at the intersection of repeatable process and expert insight — precisely where Normain’s AI agents excel, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports the Digital Maturity assessments process

  1. Work with your existing templates

Whether you use a proprietary maturity model or an industry-standard rubric, Normain lets you embed your scoring criteria, diagnostic questions, and reporting templates directly into the platform. No need to adjust your framework, Normain works the way your team already does.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to evaluating digital capabilities, and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain’s customizable evaluation interface makes it easy to assess the quality of AI outputs across runs. You can score, compare, and refine different versions of runs, and save the best-performing settings for future use. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain’s structure ensures transparency, quality control, and continuous improvement across assessments.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new assessments. Simply select the relevant inputs—whether from strategy documents, internal reports, org charts, or other sources—and your team can generate first-draft assessments for a new client, region, or business unit in minutes, not days.

The benefits of using Normain for Digital Maturity assessments

Speed: Efficiently process large volumes of documents for multiple clients, and reduce time spent on recurring and routine tasks in initial analysis and drafting.

Consistency: Ensure every assessment follows your firm’s process know-how, proprietary data, and quality standard, regardless of who is staffed on it.

Scalability: Rerun Normain framework across clients, units and markets, for a fully scalable workflow.

Benchmarking: Build internal data sets over time to compare performance across clients, business units, sectors or geographies.

Team enablement: Free up senior team members to focus on interpretation and insight, while junior team members can work faster, with expert-guided frameworks. Share AI agents across teams to scale expertise throughout your firm.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive data is protected at every stage.

Example deliverables

With Normain, firms can more quickly produce:

  • Capability scoring matrices

  • Maturity heatmaps

  • Summary reports by function or domain

  • Digital transformation roadmaps

  • Presentation-ready executive summaries

  • Benchmarks across clients or business units

  • Recommendations aligned to capability gaps

👉 Get in touch to see how Normain can help your consulting team move faster, scale smarter, and deliver high-quality digital maturity assessments.

Announcements

Jul 25, 2025

How Normain speeds up the M&A Due Diligence process by 80%

M&A due diligence is a critical but complex process, often requiring teams to navigate unstructured information, apply expert judgment, and deliver comprehensive, structured outputs under tight timelines. At Normain, we help professional services teams supercharge this process, making it up to 80% faster, more consistent, and more scalable, without losing the human expertise at its core. 

Since Normain’s outputs follow structured, consistent formats, firms can build their own internal benchmarking libraries over time. This allows for easier comparisons of findings across deals, more effective tracking over time, and continuous improvement of due diligence frameworks. 

Why M&A Due Diligence and Normain is a match made in heaven

Due diligence work checks many boxes where Normain’s AI agents shine:

  • Recurring work: Due diligence requires analyzing and summarizing similar types of information across deals.

  • Judgement-based analysis: Experts must assess risks, opportunities, and gaps, i.e. tasks that require structured frameworks but nuanced interpretation.

  • Clear standards of quality: Teams have a well-defined understanding of "what good looks like" for diligence reports. While these standards are clear, they often vary across firms, calling for bespoke AI solutions.

  • Deep domain expertise: Effectively understanding legal, financial, and operational risks requires experience, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Due diligence processes involve reviewing varied and unorganized sources like contracts, policies, organizational charts, financial statements, and emails.

  • Structured outputs: The goal is to produce clear deliverables such as risk matrices, red flag reports, executive summaries, and full due diligence reports.

In other words, due diligence work sits at the intersection of repeatable process and expert insight—precisely where Normain’s AI agents excel, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports M&A Due Diligence

  1. Work with your existing templates

Normain allows your teams to bring their own due diligence frameworks—whether that’s a standard set of due diligence questions or scoring criteria, a red-flag reporting template, or a checklist for material contracts—and embed them directly into the platform. No need to reinvent your process.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to the due diligence process, and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain makes it incredibly easy to evaluate the quality of AI-generated outputs through its customizable interface, letting you score and compare different versions across runs. The ideal settings can then be saved and reused. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain enables a structured, repeatable evaluation process that ensures transparency, quality control, and continuous improvement across projects.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new transactions. Select your data for a new target company directly from the file system—policies, contracts, organization charts—and your team can quickly produce first-draft reports for review, saving days or even weeks on every deal.

The benefits of using Normain for M&A teams

Speed: Efficiently process large volumes of documents and reduce time spent on recurring and routine tasks.

Consistency: Ensure every diligence project follows your firm’s process know-how, proprietary data, and quality standard, regardless of who is staffed on the deal.

Scalability: Rerun Normain framework with the next client’s data, for a fully scalable workflow.

Benchmarking: Build internal data sets over time to compare findings across deals, clients, or industries.

Team enablement: Free up senior team members to focus on high-value judgement and client advice, while junior staff can work faster, with expert-guided frameworks. Share AI agents across teams to scale expertise throughout your firm.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive client and financial data is protected at every stage.

Example deliverables

With Normain, firms can more quickly produce:

  • Full due diligence reports

  • Red-flag reports

  • Summarized findings on contracts, litigation, and compliance risks

  • Disclosure schedule drafts

  • Integration planning checklists

  • Briefing packs for client presentations

👉 Get in touch to see how Normain can help your M&A team move faster, scale smarter, and deliver world-class due diligence.

Partnership highlights

Jun 26, 2025

Normain x Advisense: elevating compliance workflows with AI

We’re excited to announce our collaboration with Advisense, a leading governance, risk and compliance powerhouse, offering best-in-class services and tech solutions to the European industry. Renowned for their rigorous standards and deep industry expertise, Advisense is exactly the kind of partner we built Normain for. Together, we’ve run a pilot to explore the possibilities of speeding up work processes with the help of AI.

The purpose of the pilot was both to integrate Normain into selected internal processes, to see how Advisense could enhance the consistency and quality of client-facing work while keeping full control over their IP and proprietary methods, and to explore one possibility to integrate AI into our compliance offerings.

“The output from Normain is very high quality. We achieved this setup quickly and efficiently.”

—Simon Pugliano, Senior Associate at Advisense

Built for experts

Normain is designed to embed seamlessly into established workflows—no process overhaul required. For Advisense, this means domain specialists can continue working in familiar tools and templates while leveraging AI to support complex reporting and documentation tasks.

“All businesses must transform their operations in the name of AI. Normain has made this easy for us by fitting directly into our current business processes and making an impact from day one.”

—Mattias Ullsten, Founder & Managing Director at Advisense

This collaboration demonstrates how AI-native tools can complement expert-led work, allowing firms to innovate from within.

Enterprise-grade security, from day one

Advisense sets an extremely high bar for data governance, compliance, and privacy. Normain’s secure-by-design architecture, including full support for deployment in customers’ own cloud environments, was key to making this partnership possible.

Our platform is already being used in security-critical domains like finance and legal, where data protection isn’t a nice-to-have, it’s a requirement.

A mutual fit

“We’ve been impressed by the quality of Advisense’s processes and expertise in their field. We can’t wait to continue working together.”

—Sara Landfors, CEO and Co-Founder at Normain

We’re proud to support Advisense as they continue setting the standard in regulated industries, now with Normain’s AI platform enabling experts to continue delivering with precision and consistency.

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Announcements

Nov 20, 2025

As AI Matures, AI Chatbots Show Their Limits

As AI Matures, AI Chatbots Show Their Limits

As failed pilots and unreliable outputs mount, companies are rethinking their use of AI. In high-stakes work, accuracy and traceability matter more than fluency. Early consulting firms are now leading a shift to a new paradigm: Extractional AI.

The shift is gaining urgency after public failures like Deloitte’s use of fabricated AI content in a government report, and MIT’s finding that 95% of AI pilots fail. Generic chatbots hit 83% adoption for trivial tasks but stall the moment workflows demand context and customization, highlighting a widening gap between what conversational AI can say and what professionals actually need. 

“The market sees the cracks,” says Sara Landfors, CEO of Normain. “Conversational AI cannot meet the reliability required for document analysis. That's why we built Extractional AI, and we’re already working with leading firms in the US and UK, including Big Fours.”

Extractional AI extracts structured, verifiable insights from unstructured data. It follows clear analysis logic to deliver consistent outputs, combining a purpose-built engine, guided interface, and human-in-the-loop design that keeps experts in control.

“Many of the concepts Normain has pioneered are truly innovative,” says Charles Forcey, CTO at Sustainability Roundtable. “It enhances auditability and trust because it is built from the ground up to be transparent and richly sourced.”

These limitations are especially critical in professional services, where Extractional AI helps teams extract values, trace conclusions, and meet regulatory demands with confidence. 

This shift extends beyond time-savings and efficiency. Extractional AI unlocks a greater movement for professional services, ensuring experts can dedicate more time to uniquely human activities like strategic thinking, client communication, and complex decision-making.

“The time we save using Normain goes directly to improving client delivery,” says Adam Turesson, Sustainability Consultant at 2050 Consulting. “It's a mission-critical tool for any expert.”

As chatbot AI falls short in complex environments, early adopters are turning to Extractional AI. This shift is transforming professional services, elevating human judgment, and making expert input more meaningful than ever.

Read the White Paper

To explore the technical and conceptual foundations of Extractional AI in more depth, we have written a full white paper on the topic.

Read the Extractional AI white paper here.

Let's Talk

If you would like to explore what Extractional AI can do for your team, you can reach us at:

📧 hello@normain.com
🌐 www.normain.com

We'd love to hear from you.

Announcements

Nov 20, 2025

The Precision Manifesto: Defining Extractional AI

The Precision Manifesto: Defining Extractional AI

Every professional knows this pain: drowning in files, chasing signal through noise, and carrying the pressure to deliver bullet-proof outputs.

It’s not glamorous, but it’s the backbone of real expertise, especially for consultants whose reputations depend on delivering rigorous, tailored insights. Human-led advice to clients always rests on structured analysis drawn from unstructured, messy file chaos.

Two years ago, we were finally promised a revolution for this grunt work.

We were told that AI would automate the hard and tedious stuff: digging through documents, extracting insights, structuring deliverables.

And in many ways, that promise was real.

Conversational AI like ChatGPT and Copilot delivered magically for ideation, rewording, and summarisation. The new tools redefined what was possible and became indispensable almost overnight.

But when deadlines hit and real insights needed to be extracted across 300 pages of client data, a silent truth stared us in the face: Conversational AI isn’t built for that.

Let’s be clear: conversational AI hasn’t failed. It was simply never designed for this kind of work.

And when you look closely, there are four dimensions where conversational AI inevitably breaks down:

  • Unreliable: Looks right, often isn’t.

  • Unpredictable: Same prompt, different answers.

  • Unverifiable: No sources, no trust.

  • Unrepeatable: Every output is a one-off.

In short, it feels like using a paintbrush when you actually need a sharpened pencil.

To fix this, we don’t need more clever chatbots or generalized agents. 

We need an entirely new class of AI. One built to do the work we’re actually trying to automate.

Introducing Extractional AI

Today, Normain is introducing Extractional AI.

A form of artificial intelligence that produces structured insights based on unstructured input data. It is designed to be reliable, predictable, verifiable, and repeatable, using specialized AI engines, purpose-built interfaces, and human-in-the-loop design to support high-stakes, judgment-heavy workflows.

It is built for experts who need to verify every output. For risk teams that can’t afford hallucinations. For compliance analysts who need every control grounded in real citations.

It’s AI that respects the stakes for work that firms bill for, and that experts are hired to do.

Some pioneering teams are are already piloting extractional AI today, with reported 50–80% time savings across tax, risk, compliance, governance, M&A, audit, and sustainability. But more importantly, these teams can unlock a new level of quality and depth in their deliverables, fuelling the next wave of expert work.

The philosophy behind Extractional AI

A new class of AI demands a new philosophy. We’re not launching a messaging tweak, but a fundamental rethinking of how AI should support expert work.

  1. Purpose-built AI engine
    The AI engine of Extractional AI must perform high-precision data extraction and apply hallucination-proof analysis. It must have human-like abilities to interpret structure and patterns of any input format that can be considered "unstructured".

  2. Specialized UI built for precision
    Extractional AI must feature an opinionated interface that constrains prompting, optimizes human-in- the-loop workflows, and ensures consistent, high-quality outputs.

  3. Human-first by design
    Extractional AI should be built to amplify, not replace, expert insight. It should deliver a seamless verification experience, recognizing that the most transformative AI empowers humans, not the other way around.

Extractional AI works in three steps

Extractional AI should be incredibly simple to understand. Here’s how it works in three steps.

  1. Upload your documents: Word, Excel, PDF, web links, your entire knowledge base, whatever.

  2. Define what insights you need: your structure, your logic, your analysis, your format.

  3. Extract and verify: with citations, certainty scores, and human-in-the-loop refinement.


Experience a new type of AI

Extractional AI isn’t just more accurate. It’s the first AI you can actually trust with client-facing work.

Imagine every expert spending their time where it actually matters: driving change with clients and stakeholders, because insights extraction is taken care of.

Every deliverable traceable. Every insight defensible.

Rather than being an operational efficiency lever, Extractional AI is a paradigm shift. 

When insights extraction is no longer a bottleneck, a radically different future opens up: one where expert teams move beyond the drudgery of digging and formatting, and instead focus entirely on what makes them invaluable: understanding complex stakeholder realities and driving change through tailored, high-impact insights.

Human expertise and interaction becomes the premium layer, not buried under grunt work, but elevated by it. For the first time, AI takes its rightful role: in service of experts, not replacing them. 

This is the new operating model, and those who adopt it first will define the next era of professional services.

Book a live walkthrough of Normain and see the future of  work for yourself.

Partnership highlights

Oct 7, 2025

Sustainability Roundtable Inc. partners with Normain to deliver the future of expert services

Sustainability Roundtable Inc. advises leaders inside some of the world’s largest companies, serving as a trusted partner to executives at Fortune 100 companies, helping them design their functions, deliver on decarbonization goals, and lead ESG strategy at the highest level. Headquartered in Boston with partners across the U.S. and Europe, the company has built a reputation for helping the world’s most influential businesses set and achieve new standards in sustainability.

For the past months, SR Inc. has turned to Normain to scale complex, knowledge-heavy tasks with a level of quality and auditability that meets their uncompromising standards. Normain has since become a trusted capability, embedded into key processes across the firm.

“Normain completely stood out in the market for their relevance and usability by my team.”

—Charles Forcey, CTO

Where other tools stop, Normain delivers

SR Inc. conducts complex assessments and exhaustive diagnostic surveys that often span hundreds of data points and require rigorous research across a wide body of literature. These projects demand hours of recurring, manual work, and can introduce variability as new consultants join the team. It’s exactly the kind of work Normain was built for.

“Many of the products we tried were one-shot wonders. Normain stood out from the beginning as a flexible solution built to grow with our needs.”

—Charles Forcey, CTO

Scaling human expertise

Normain has helped SR Inc. transform knowledge-heavy tasks into repeatable and scalable workflows, without losing the depth of analysis that defines their work. Crucially, this is achieved without disrupting existing ways of working. Normain is designed to be embedded seamlessly into existing processes, not replace them. For SR Inc., that means consultants can continue working in familiar tools, while leveraging AI to accelerate recurring, complex analysis.

“Normain turned out to be a very intuitive, powerful, and human way of thinking about things. It’s usable and understandable by my team—engineering is not the bottleneck”

—Charles Forcey, CTO

A partnership rooted in trust

From the beginning, the collaboration has been about more than product deployment. SR Inc. found in Normain a partner that shares its dedication to accuracy, transparency, and continuous improvement. And for Normain, working alongside a firm recognized for their high standards and respected for their leadership in sustainability consulting has been an opportunity to sharpen the product in real-world, high-stakes projects.

“My team and I have changed how we work, we now start by saying ‘How can Normain help us?”

—Anna Whitney, Manager Strategic Advisory Services

Looking ahead

This collaboration illustrates how expert-led work can expand its reach without compromising rigor. By embedding Normain’s AI directly into established processes, SR Inc. is producing more consistent and transparent outputs at scale—freeing up consultants to focus on high-value insights clients rely on.

“Normain enhances the auditability and the assurance level of deliverables that we couldn't otherwise have budgeted for”

—Charles Forcey, CTO

Looking ahead, we are looking forward to continuing our partnership with SR Inc. and building even further on the impact we’ve already achieved together.

Announcements

Aug 12, 2025

Normain awarded ISO 27001 certification for information security

We're thrilled to announce that Normain is officially ISO 27001 certified.

This certification marks a huge milestone for us. More importantly, it strengthens the value we deliver to our customers.

Understanding ISO 27001

ISO 27001  is the world's leading standard for information security. It sets out a rigorous framework for how organizations manage and protect information, covering technology but also the processes, policies, and routines that keep data safe.

Being ISO 27001 certified means Normain has undergone a comprehensive, independent audit to prove that we have:

  • Robust controls: From physical safeguards to technical protections and organizational policies, we've put in place comprehensive measures to protect your data.

  • Structured risk management: We systematically identify, assess, and address security risks before they become issues.

  • Continuous improvement: We regularly review, test, and refine our processes to keep pace with evolving threats and industry best practices.

In short, it's proof that our security measures meet one of the toughest benchmarks in the world.

Why this matters

For our customers in professional services, where client trust is everything, ISO 27001 means:

  • Your data is safe: We operate under an internationally recognized security framework of the highest standards.

  • We're serious about compliance: Our processes align with global regulations and established best practices, making it easier for you to meet your own obligations.

  • We're proactive, not reactive: ISO 27001 is about prevention, by identifying and addressing risks before they become problems.

This means that every interaction with Normain, every file shared and every insight generated, happens in an environment designed to keep your information safe and secure. 

Why we're proud

Achieving ISO 27001 isn't just about ticking a box. It's about embedding security into every part of how we work—from the tools we choose, to the way our team thinks about and handles information every day—and having it independently verified.

This milestone reflects:

  • Months of dedicated effort from our team to design, document, and test our security practices.

  • A commitment to continuous improvement, so our defenses evolve with the changing landscape.

  • Our dedication to your trust, because we know in professional services, confidentiality isn't optional, it's the foundation.

This achievement marks the successful completion of a long, detailed process that touched every part of our business.

Part of our philosophy from day one

ISO 27001 certification doesn't change how we operate, it validates it. 

Normain has been enterprise-grade in data security from the very start. It's a core part of our philosophy and the way we have built our product from the very beginning.

From our infrastructure to our daily workflows, we've always treated your data with the same level of protection as the most security-conscious enterprises.

You may not always see the work we do to keep your data secure, but it's there. With ISO 27001, you can be certain that behind every click, upload, and decision, we’re protecting your information like it's our own.

Announcements

Aug 5, 2025

From manual to modern risk assessments with Normain

Risk assessments are essential for organizations to identify, evaluate, and mitigate potential threats across compliance, operations, cybersecurity, and more. For internal audit teams, enterprise risk functions, consulting firms, and others tasked with managing risk, the process is often time-consuming, fragmented—spread across disconnected systems, inconsistent templates, and siloed teams—and reliant on expert judgment, requiring teams to sift through unstructured data, apply nuanced frameworks, and deliver polished, standardized outputs under tight deadlines.

Normain removes the frictions entirely. Our AI agents help professional services teams accelerate risk assessments by up to 80%, while improving consistency, scalability, and quality—all without losing the expertise and rigor that define this work.

Since Normain applies your team’s existing structured frameworks consistently, firms can build internal benchmarking libraries over time. This allows for trend tracking, continuous refinement of risk frameworks, and richer, data-driven insights across industries or client portfolios.

Why risk assessments and Normain are a perfect fit

Risk assessment processes align closely with where Normain’s AI agents excel:

  • Recurring work: Risk assessments involve  applying similar evaluation models across different contexts—cybersecurity risks, operational risks, compliance checks, and more.

  • Judgement-based analysis: Assessing risk severity and prioritization depends on expert insight, guided by structured frameworks but nuanced interpretation.

  • Clear standards of quality: Teams know what a “good” risk report looks like.  While these standards are consistent in principle, they often vary by firm or sector, calling for AI that’s bespoke, not generic.

  • Deep domain expertise: Risk evaluation demands specialized knowledge of regulatory, technical, or industry-specific issues, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Risk assessments require combing through a wide range of documentation—like policies, control reports, incident logs, prior audits and other fragmented documentation.

  • Structured outputs: The goal is to produce clear deliverables—risk registers, risk matrices and heatmaps, prioritized action lists, and executive summaries—tailored to stakeholders and decision-makers.

Risk assessments blend repeatable frameworks with expert judgment—the sweet spot where Normain’s AI agents deliver the most value, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports risk assessments

  1. Work with existing frameworks

Normain allows your team to bring their own risk assessment frameworks—whether that’s a standard scoring model, a compliance checklist, or a mitigation plan format—and embed them directly into the platform. No need to reinvent your process.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to criteria for risk scoring, escalation thresholds, or mitigation strategies and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain makes it incredibly easy to evaluate the quality of AI-generated outputs through its interface, letting you score and compare different versions across runs. The ideal settings can then be saved and reused. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain enables a structured, repeatable evaluation process that ensures transparency, quality control, and continuous improvement across clients or assessments.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new assessments. Select your data for a new client or project directly from the file system—policies, prior audit or risk reports, control documentation—and your team can quickly first-draft risk assessments in hours, not weeks.

The benefits of using Normain for risk assessments

Speed: Efficiently process large volumes of documents and reduce time spent on recurring and routine tasks.

Consistency: Ensure risk assessment follows your firm’s process know-how and standardized, expert-approved risk frameworks, regardless of who is staffed on it.

Scalability: Reuse frameworks across clients and sectors, scaling your firm’s capacity for a fully scalable workflow.

Benchmarking: Build internal data sets over time to to spot patterns, track improvements, and deliver richer insights across assessments, clients, or industries.

Team enablement: Free up senior team members to focus on high-value judgement, while junior staff work faster within expert-guided frameworks. Share AI agents across teams to scale internal expertise.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive client and operational data is protected at every stage.

Example deliverables

  • Comprehensive risk assessment reports

  • Prioritized mitigation and action plans

  • Compliance gap analyses

  • Executive summaries for boards and stakeholders

  • Continuous risk monitoring templates

Whether you’re in internal audit, risk management, consulting, or adjacent areas like cybersecurity or legal, Normain adapts to the way your team works.

👉 Get in touch to see how Normain can help your team move faster, scale smarter, and deliver world-class risk assessments.

Announcements

Aug 4, 2025

Supercharge digital maturity assessments with Normain

Digital maturity assessments are vital for evaluating how well an organization is positioned to compete in a technology-driven landscape. But for consultants who run these assessments across multiple clients, the process can be slow, inconsistent, and hard to scale, especially when working with diverse, unstructured inputs and firm-specific scoring models.

At Normain, we help teams supercharge the digital maturity assessment process, making it up to 80% faster, more consistent, and more scalable, without losing the expert insight that makes these assessments valuable.

Because Normain delivers outputs in structured, repeatable formats, firms can also build internal benchmarking libraries over time. This makes it easy to compare digital capabilities across business units, clients, or industries—and continuously refine assessment frameworks based on findings.

Why Digital Maturity assessments and Normain are the perfect match

Digital Maturity Assessments check many boxes where Normain’s AI agents shine:

  • Recurring work: Teams often assess the same dimensions (e.g. data infrastructure, customer experience, innovation culture) across different organizations or departments.

  • Judgment-based analysis: Experts interpret qualitative inputs and assign scores based on nuanced frameworks and firm-specific standards.

  • Clear standards of quality: Most firms already have a preferred model or rubric (e.g. 5-point scale, capability matrices, maturity ladders) that defines what "good" looks like.

  • Deep domain expertise: Evaluating digital readiness requires experience and contextual understanding of both tech trends and industry dynamics, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Inputs come in many forms, such as strategy decks, org charts, product descriptions, interviews, and process documentation.

  • Structured outputs: Findings must result in structured deliverables, such scoring summaries, heatmaps, executive presentations, and tailored roadmaps.

Digital Maturity work sits at the intersection of repeatable process and expert insight — precisely where Normain’s AI agents excel, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports the Digital Maturity assessments process

  1. Work with your existing templates

Whether you use a proprietary maturity model or an industry-standard rubric, Normain lets you embed your scoring criteria, diagnostic questions, and reporting templates directly into the platform. No need to adjust your framework, Normain works the way your team already does.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to evaluating digital capabilities, and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain’s customizable evaluation interface makes it easy to assess the quality of AI outputs across runs. You can score, compare, and refine different versions of runs, and save the best-performing settings for future use. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain’s structure ensures transparency, quality control, and continuous improvement across assessments.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new assessments. Simply select the relevant inputs—whether from strategy documents, internal reports, org charts, or other sources—and your team can generate first-draft assessments for a new client, region, or business unit in minutes, not days.

The benefits of using Normain for Digital Maturity assessments

Speed: Efficiently process large volumes of documents for multiple clients, and reduce time spent on recurring and routine tasks in initial analysis and drafting.

Consistency: Ensure every assessment follows your firm’s process know-how, proprietary data, and quality standard, regardless of who is staffed on it.

Scalability: Rerun Normain framework across clients, units and markets, for a fully scalable workflow.

Benchmarking: Build internal data sets over time to compare performance across clients, business units, sectors or geographies.

Team enablement: Free up senior team members to focus on interpretation and insight, while junior team members can work faster, with expert-guided frameworks. Share AI agents across teams to scale expertise throughout your firm.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive data is protected at every stage.

Example deliverables

With Normain, firms can more quickly produce:

  • Capability scoring matrices

  • Maturity heatmaps

  • Summary reports by function or domain

  • Digital transformation roadmaps

  • Presentation-ready executive summaries

  • Benchmarks across clients or business units

  • Recommendations aligned to capability gaps

👉 Get in touch to see how Normain can help your consulting team move faster, scale smarter, and deliver high-quality digital maturity assessments.

Announcements

Jul 25, 2025

How Normain speeds up the M&A Due Diligence process by 80%

M&A due diligence is a critical but complex process, often requiring teams to navigate unstructured information, apply expert judgment, and deliver comprehensive, structured outputs under tight timelines. At Normain, we help professional services teams supercharge this process, making it up to 80% faster, more consistent, and more scalable, without losing the human expertise at its core. 

Since Normain’s outputs follow structured, consistent formats, firms can build their own internal benchmarking libraries over time. This allows for easier comparisons of findings across deals, more effective tracking over time, and continuous improvement of due diligence frameworks. 

Why M&A Due Diligence and Normain is a match made in heaven

Due diligence work checks many boxes where Normain’s AI agents shine:

  • Recurring work: Due diligence requires analyzing and summarizing similar types of information across deals.

  • Judgement-based analysis: Experts must assess risks, opportunities, and gaps, i.e. tasks that require structured frameworks but nuanced interpretation.

  • Clear standards of quality: Teams have a well-defined understanding of "what good looks like" for diligence reports. While these standards are clear, they often vary across firms, calling for bespoke AI solutions.

  • Deep domain expertise: Effectively understanding legal, financial, and operational risks requires experience, which is difficult to replicate or embed within generic AI tools.

  • Unstructured inputs: Due diligence processes involve reviewing varied and unorganized sources like contracts, policies, organizational charts, financial statements, and emails.

  • Structured outputs: The goal is to produce clear deliverables such as risk matrices, red flag reports, executive summaries, and full due diligence reports.

In other words, due diligence work sits at the intersection of repeatable process and expert insight—precisely where Normain’s AI agents excel, transforming the work to be faster, more consistent, scalable, and insight-driven.

How Normain supports M&A Due Diligence

  1. Work with your existing templates

Normain allows your teams to bring their own due diligence frameworks—whether that’s a standard set of due diligence questions or scoring criteria, a red-flag reporting template, or a checklist for material contracts—and embed them directly into the platform. No need to reinvent your process.

  1. Embed your unique expertise

With Normain, your team’s proprietary knowledge and judgment criteria can be built into AI agents. You can fine-tune instructions to reflect your firm's unique approach to the due diligence process, and easily give feedback on AI-generated outputs. Normain learns continuously, even auto-suggesting improvements to align better with your standards.

  1. Evaluate and optimize output quality

Normain makes it incredibly easy to evaluate the quality of AI-generated outputs through its customizable interface, letting you score and compare different versions across runs. The ideal settings can then be saved and reused. Unlike chat-based AI tools, where comparing outputs between runs is nearly impossible, Normain enables a structured, repeatable evaluation process that ensures transparency, quality control, and continuous improvement across projects.

  1. Re-use with new data

Once your framework is in Normain, it can be instantly re-used on new transactions. Select your data for a new target company directly from the file system—policies, contracts, organization charts—and your team can quickly produce first-draft reports for review, saving days or even weeks on every deal.

The benefits of using Normain for M&A teams

Speed: Efficiently process large volumes of documents and reduce time spent on recurring and routine tasks.

Consistency: Ensure every diligence project follows your firm’s process know-how, proprietary data, and quality standard, regardless of who is staffed on the deal.

Scalability: Rerun Normain framework with the next client’s data, for a fully scalable workflow.

Benchmarking: Build internal data sets over time to compare findings across deals, clients, or industries.

Team enablement: Free up senior team members to focus on high-value judgement and client advice, while junior staff can work faster, with expert-guided frameworks. Share AI agents across teams to scale expertise throughout your firm.

Seamless integration: Work within familiar environments (e.g., Excel, Word), with no disruption to existing workflows.

Data protection: Enterprise-grade security ensures sensitive client and financial data is protected at every stage.

Example deliverables

With Normain, firms can more quickly produce:

  • Full due diligence reports

  • Red-flag reports

  • Summarized findings on contracts, litigation, and compliance risks

  • Disclosure schedule drafts

  • Integration planning checklists

  • Briefing packs for client presentations

👉 Get in touch to see how Normain can help your M&A team move faster, scale smarter, and deliver world-class due diligence.

Partnership highlights

Jun 26, 2025

Normain x Advisense: elevating compliance workflows with AI

We’re excited to announce our collaboration with Advisense, a leading governance, risk and compliance powerhouse, offering best-in-class services and tech solutions to the European industry. Renowned for their rigorous standards and deep industry expertise, Advisense is exactly the kind of partner we built Normain for. Together, we’ve run a pilot to explore the possibilities of speeding up work processes with the help of AI.

The purpose of the pilot was both to integrate Normain into selected internal processes, to see how Advisense could enhance the consistency and quality of client-facing work while keeping full control over their IP and proprietary methods, and to explore one possibility to integrate AI into our compliance offerings.

“The output from Normain is very high quality. We achieved this setup quickly and efficiently.”

—Simon Pugliano, Senior Associate at Advisense

Built for experts

Normain is designed to embed seamlessly into established workflows—no process overhaul required. For Advisense, this means domain specialists can continue working in familiar tools and templates while leveraging AI to support complex reporting and documentation tasks.

“All businesses must transform their operations in the name of AI. Normain has made this easy for us by fitting directly into our current business processes and making an impact from day one.”

—Mattias Ullsten, Founder & Managing Director at Advisense

This collaboration demonstrates how AI-native tools can complement expert-led work, allowing firms to innovate from within.

Enterprise-grade security, from day one

Advisense sets an extremely high bar for data governance, compliance, and privacy. Normain’s secure-by-design architecture, including full support for deployment in customers’ own cloud environments, was key to making this partnership possible.

Our platform is already being used in security-critical domains like finance and legal, where data protection isn’t a nice-to-have, it’s a requirement.

A mutual fit

“We’ve been impressed by the quality of Advisense’s processes and expertise in their field. We can’t wait to continue working together.”

—Sara Landfors, CEO and Co-Founder at Normain

We’re proud to support Advisense as they continue setting the standard in regulated industries, now with Normain’s AI platform enabling experts to continue delivering with precision and consistency.

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