Why We’re Building Normain

May 19, 2025

The future of work isn’t about replacing humans. It’s about unlocking what makes them valuable.

At Normain, we believe people still sit at the center of great businesses. Not because they should do everything, but because they know what matters. They bring judgment, context, and leadership.

But too often, that potential gets buried under repetitive tasks. Experts spend hours redoing work they’ve done before, but with new data. Not because they want to, but because their knowledge is hard to scale. It lives in habits, notes, templates, and experience. Not in code.

We built Normain to change that. To make it easy to capture and apply what your team already knows. And just as important, to make the experience of doing that feel effortless and enjoyable.

A better way to work

What sets your company apart is how your people do things. How they assess a risk. How they structure a report. How they decide what’s good enough. That judgment is real value, and it’s worth preserving.

Normain helps teams turn that expertise into reusable workflows. Without changing the way they work. Without handing things off to a tech team. And without losing the flexibility that makes them good at what they do uniquely well.

Why now

Every company is under pressure to adopt AI, but most don’t know where to begin. We think the right place to start is with the people who already know how things should be done.

If we can help them scale that knowledge in a way that feels clear, secure, and genuinely enjoyable, we can make work better for everyone.

Sounds like you? Let's chat.

normain

Scaling human
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© Normain 2025

Normain AB
559464-9526

c/o SSE Business Lab,
Stockholm School
of Economics
Box 6501
113 83 Stockholm
SWEDEN