Normain was founded by Sara Landfors, Kalle Hansson, and Dennis Landfors.

The team is on a mission to fundamentally transform knowledge work away from repetitive and boring tasks. They envision a world where AI lets humans be more human, and domain experts can spread their expertise and knowledge in ways that have an impact for the better. A world where experts have more time to build empathy with their stakeholders—while AI takes care of the grunt work.