About us

Normain was founded in 2024 by Sara Landfors, Kalle Hansson, and Dennis Landfors.

We are pioneering Extractional AI, purpose-built for extracting structured insights from unstructured input data and designed to be reliable, predictable, verifiable, and repeatable for high-stakes, judgment-heavy workflows. Extractional AI was born from our own frustration with slow, manual work and the clear realization that conversational AI simply cannot meet the precision and consistency requirements professionals need to truly scale across teams and organizations.

We believe AI should amplify human judgment, not replace it. By building Extractional AI, we enable non-technical teams to eliminate manual grunt work, scale their expertise, and focus on the high-value decisions that drive real transformation.

About us

Normain was founded in 2024 by Sara Landfors, Kalle Hansson, and Dennis Landfors.

We are pioneering Extractional AI, purpose-built for extracting structured insights from unstructured input data and designed to be reliable, predictable, verifiable, and repeatable for high-stakes, judgment-heavy workflows. Extractional AI was born from our own frustration with slow, manual work and the clear realization that conversational AI simply cannot meet the precision and consistency requirements professionals need to truly scale across teams and organizations.

We believe AI should amplify human judgment, not replace it. By building Extractional AI, we enable non-technical teams to eliminate manual grunt work, scale their expertise, and focus on the high-value decisions that drive real transformation.

WITH BACKGROUNDS FROM

Normain in the media

Normain named as one of Sweden's most talked-about AI startups

Article by Di Digital

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The 996 Debate: Extreme or Necessary?


Article by SvD (Swedish)

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Stockholm’s second act: Why the world is watching Sweden’s AI founders

Article by Sifted

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Normain recognised among Sweden's hottest AI startups redefining industries

Article by Breakit (Swedish)

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Normain featured in Microsoft's partner podcast: AI tools and professional services

Episode on Spotify (Swedish)

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The founder behind one of Sweden's most promising AI startups: “You have to be very humble”

Article by Shifter (Norwegian)

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AI’s game-changing role in SaaS: Insights from Swedish-British innovators

Article by SCC for the UK

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Normain-founder Sara Landfors: "No AI will not take your job"

Article by Breakit (Swedish)

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Six months after launch—her AI company valued at 4 MEUR

Article by Di Digital (Swedish)

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Normain listed by Creandum as 1 of 12 startups to watch

Article by Sifted

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Normain joins Europe's #1 Incubator SSE Business Labs

Article by Breakit

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Normain's CEO Sara Landfors among top 100 in Data & AI in the Nordics

List by Hyperight

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Normain in the media

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