About us

Normain was founded by Sara Landfors, Kalle Hansson, and Dennis Landfors.

The team is on a mission to fundamentally transform knowledge work away from repetitive and boring tasks. They envision a world where AI lets humans be more human, and domain experts can spread their expertise and knowledge in ways that have an impact for the better. A world where experts have more time to build empathy with their stakeholders—while AI takes care of the grunt work.

We come from

Normain in the media

AI’s game-changing role in SaaS: Insights from Swedish-British innovators

Article by SCC for the UK

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Normain-founder Sara Landfors: "No AI will not take your job"

Article by Breakit (in Swedish)

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Six months after launch—her AI company valued at 4 MEUR

Article by Di Digital (in Swedish)

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Normain listed by Creandum as 1 of 12 startups to watch

Article by Sifted

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Normain joins Europe's #1 Incubator SSE Business Labs

Article by Breakit

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Normain's CEO Sara Landfors among top 100 in Data & AI in the Nordics

List by Hyperight

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Scaling human
expertise

© Normain 2025

product

Normain AB
559464-9526

c/o SSE Business Lab,
Stockholm School
of Economics
Box 6501
113 83 Stockholm
SWEDEN