Oct 7, 2025
Sustainability Roundtable Inc. advises leaders inside some of the world’s largest companies, serving as a trusted partner to executives at Fortune 100 companies, helping them design their functions, deliver on decarbonization goals, and lead ESG strategy at the highest level. Headquartered in Boston with partners across the U.S. and Europe, the company has built a reputation for helping the world’s most influential businesses set and achieve new standards in sustainability.
For the past months, SR Inc. has turned to Normain to scale complex, knowledge-heavy tasks with a level of quality and auditability that meets their uncompromising standards. Normain has since become a trusted capability, embedded into key processes across the firm.
“Normain completely stood out in the market for their relevance and usability by my team.”
—Charles Forcey, CTO
Where other tools stop, Normain delivers
SR Inc. conducts complex assessments and exhaustive diagnostic surveys that often span hundreds of data points and require rigorous research across a wide body of literature. These projects demand hours of recurring, manual work, and can introduce variability as new consultants join the team. It’s exactly the kind of work Normain was built for.
“Many of the products we tried were one-shot wonders. Normain stood out from the beginning as a flexible solution built to grow with our needs.”
—Charles Forcey, CTO
Scaling human expertise
Normain has helped SR Inc. transform knowledge-heavy tasks into repeatable and scalable workflows, without losing the depth of analysis that defines their work. Crucially, this is achieved without disrupting existing ways of working. Normain is designed to be embedded seamlessly into existing processes, not replace them. For SR Inc., that means consultants can continue working in familiar tools, while leveraging AI to accelerate recurring, complex analysis.
“Normain turned out to be a very intuitive, powerful, and human way of thinking about things. It’s usable and understandable by my team—engineering is not the bottleneck”
—Charles Forcey, CTO
A partnership rooted in trust
From the beginning, the collaboration has been about more than product deployment. SR Inc. found in Normain a partner that shares its dedication to accuracy, transparency, and continuous improvement. And for Normain, working alongside a firm recognized for their high standards and respected for their leadership in sustainability consulting has been an opportunity to sharpen the product in real-world, high-stakes projects.
“My team and I have changed how we work, we now start by saying ‘How can Normain help us?”
—Anna Whitney, Manager Strategic Advisory Services
Looking ahead
This collaboration illustrates how expert-led work can expand its reach without compromising rigor. By embedding Normain’s AI directly into established processes, SR Inc. is producing more consistent and transparent outputs at scale—freeing up consultants to focus on high-value insights clients rely on.
“Normain enhances the auditability and the assurance level of deliverables that we couldn't otherwise have budgeted for”
—Charles Forcey, CTO
Looking ahead, we are looking forward to continuing our partnership with SR Inc. and building even further on the impact we’ve already achieved together.
