Nov 21, 2024
We are thrilled to announce that Sven Törnkvist, Global Head of EQT Digital, is joining Normain as the Chair of our Board of Directors. With an impressive background spanning technology and business roles at giants like Google and Ericsson, Sven brings not only strategic expertise but also an exceptional understanding of what it takes to scale transformative technology.
In a recent conversation with Sven, he shared why he’s betting on Normain’s vision and ability to revolutionize knowledge work with AI.
Why Normain? What made you decide to join our Board?
“When I saw Normain’s product in action and met the team, I knew this was something extraordinary. The product solves a pressing pain point for managers—wasting precious human time on mundane and tedious tasks. With Normain, these tedious processes are transformed into efficient, automated workflows that save time and eliminate costly errors.
But what truly stood out was the team’s unique blend of skills and experiences. Expertise in leadership, sales, and engineering is thoughtfully distributed, with track records spanning top-tier consulting firms and prior startups. Sara Landfors has built a truly exceptional team, laser-focused on delivering a solution essential for today’s businesses. The level of talent and ambition here is rare, and it’s precisely the kind of team I want to support.”
The level of talent and ambition here is rare, and it’s precisely the kind of team I want to support
What excites you most about the future of AI in knowledge work?
“We’re at a turning point. As companies look to AI to reduce costs, they’ll start moving away from hiring people to manually produce analyses or reports. This will mean adapting quickly to offer AI-driven services instead of relying on human hours alone. The businesses that succeed will be the ones that build AI into their processes now. Normain’s product makes this possible by allowing companies to automate complex, document-heavy tasks without the need for a team of engineers. This is what makes me excited to work with Normain—our product gives companies a real edge in a rapidly changing landscape.”
The businesses that succeed will be the ones that build AI into their processes now.
What are you most looking forward to contributing to Normain’s journey?
“My career has been defined by applying technology, data and digital ways-of-working to deliver real impact. It is a natural fit for Normain. The product meets a universal need—automating repetitive tasks to give teams more time for high-impact work. I’m excited to amplify this message, helping companies see how Normain can transform their operations. Together, we’ll strengthen our commercial strategy and build on Normain’s foundation to scale rapidly and capture a global market ready for this solution.”
Why is now the ideal time for Normain’s product?
“Right now, every business feels the pressure to incorporate AI, but most struggle with knowing where and how to begin—or which processes to prioritize. Normain fills this gap by giving non-technical users the ability to automate repetitive work without changing their existing tools or learning complex software. It’s a solution that meets companies where they are, and can very quickly make a meaningful difference in day-to-day operations. Practical and instantly useful, this is the right product at the right time.”
Practical and instantly useful, this is the right product at the right time.
Thanks a lot Sven, we can’t wait to work more together!
About Normain
Normain empowers knowledge workers to meet evolving expectations by transforming time-intensive analysis tasks into efficient, high-impact software solutions. As there is increasing demand for scalable and cost-effective alternatives, our platform enables specialists to shift their focus from manual analysis to value-driven human interactions—such as strategic planning, transformation, and relationship-building. Normain ensures firms stay competitive in a rapidly changing market, providing the tools to deliver insights faster, more consistently, and with a greater emphasis on strategic impact.
